Nothing puts a user off
more that slow page loading, and variety of methods were used to
keep page loading times down. The entire website is of minimalist
design, meaning that no un-necessary graphics or backgrounds are
used. In fact the only graphic used is the website logo, everything
else uses HTML tables. Hypertext links are just plain text not
of the website is limited to 6 photographs and a maximum download
time of 50 seconds on a 56Kb dial-up connection. This equates to
about 120KB per page. The text is placed at the top of the page and
the photographs at the bottom. As the text loads first it means that
the user can read this while the photos are still loading. No
graphics or photos at all on the home page means fast initial entry
enticing the user to look further.
photos are compressed as hard as possible in JPEG format. This
usually means that artefacts (distortion) start to appear, but I
don't think this really matters. Typically a 1 MB bitmap image can
be compressed to a 15KB JPEG. Photo sizes are limited to around 470
x 345 pixels except in exceptional circumstances. Thumbnails are not
used - if a picture is worth showing then show it. I would quite
like to use PNG graphics, but tests have shown that the storage they
require is excessive when compared to the advantages.
plug-ins and add-ons such as Macromedia Flash, Java Applets and
Active-X are right out.